3
Customers are probably too lazy. I have for example only 1 rating from year 2013. :D
It would be interesting to encourage customers to rate for example by giving automatic 3% discount for any review or by earning some loyalty discount points for future purchases.
But on the other site good product presentation and description are probably more important than customers ratings.
So I would't be worried about few ratings so much. ))
I wonder if majority of the buyers are aware about ratings at all? I sometimes see the models that has multiple negative ratings, where customers complains about the same issues again and again. Sometimes i think that the only ones who cares about ratings, are the sellers themselves :]
