I think John Hoagland already pointed out very well the most direct benefits of doing business with Cgtrader over Turbosquid.
In my opinion, the worst Turbosquid is doing is minimizing the role and presence of the real content creators, being just a middleman reseller but trying to control all aspects of the product in a way that in the end the customer perceives it more like a "Turbosquid product" than a "Content-creator-X product". They don't allow you to communicate with the customer, with Turbosquid support acting as a "human firewall" (and a bad one) that is constantly supervising every interaction to ensure that Turbosquid always gets the best outcome (and neither the seller nor the customer).
On the other side, CGtrader empowers the real content creators, giving them all kind of freedom regarding their products and image, and encouraging communication between customers and content creators. Plus giving much higher royalties, instantly paid, much better support, publishing system, etc.
You just have to check the Sellers forum at Turbosquid to see plenty of complaints about all sorts of abusive policies.
Most people don't care a bit about all this. There is plenty of "undercutters" everywhere and some short-sighted content developers that seem to only care about quick cash-grabs and most of the time doesn't even have enough data to state a valid opinion based on the contrast of facts over medium-long periods of time.
We've been doing business with Turbosquid for more than 10 years until our very public issues last year:
and we lived the evolution of Turbosquid from being a pioneer of the 3D assets market working alongside the real content developers to become a typical corporation with financial backing from angel investors that only cares about financial results and is trying to strive the 3D market towards a monopoly where they can control both the producers and the customers, where acting as just a middleman gets Turbosquid the most profit from both.
Most people say you get more sales at Turbosquid than any other 3D marketplace, so even if you get a much lower royalty % in the end you get more money, and while this is true up to a point (NOT x80 sales in any case), what most people don't realize is what happens IF your products are NOT in Turbosquid but you continue to sell in other marketplaces and have a bit of patience.
We've been there, even being "Squid Guild exclusive" for some time to test the experience ourselves for real, and after more than 10 years with all our experiences and stats in hand we can state without a doubt that the business model offered by Turbosquid doesn't pay off in the mid-long term.
For some people with experience that did the math taking all factors in count (not talking about just NoneCG, of course) it was crystal clear since many years ago. Hell, I even remember writing years ago to Matt Wisdom (TS Founder & CEO), Beau Perschall (VP of Business Dev) and other people at the management staff about the "no-brainer" choice for sellers regarding going exclusive into the "Squid Guild" or not, because after a group of sellers collected our stats and compared our earnings (for similar periods of time being exclusive and not) all of us ended with the clear conclusion that we were losing revenue being exclusive to TS instead of selling in all markets... no single answer was received from any TS management staff member. ;)
A little more than a year passed since our public disagreement with Turbosquid policies and behavior that ended our relationship as content creator and reseller. Although in the beginning that meant the loss of a big part of income (being Turbosquid the biggest 3D content reseller), after just a few adjustment months from that specific point our sales in ALL the other marketplaces started to grow up to a point where we don't miss any income from the missing Turbosquid sales anymore, while 90% of "customer problems" suddenly disappeared. All that time that we didn't have to spent dealing with Turbosquid bad support went to more time for artistic work.
It always depends on how you look at this industry from your point of view:
- Are you into this market trying to make a living out of it?
- Are you interested in just some quick cash grabs and extras here and there while you can, or would you like to be able to contribute to a fair market where you can make a living out of your passion?
- Do you prefer to do business with companies that takes the most profit from your products in exchange for a short-term higher revenue? or do you prefer to do business with companies you trust and feel comfortable working with while knowing you are supporting a #FairBusiness model that in the future will revert in your own direct benefit?
- Do you think that a company like Turbosquid, managed by/for corporate funding with clear monopolistic intentions is more likely to improve your situation as a content creator in the future?
I think these are questions that every 3D content creators must honestly answer for themselves.
I agree with Captainmarlowe than one of the most important ideas to develop is more "education" for Sellers about all aspects involved in this business, and some kind of system that favors good and fair business practices and penalizes bad ones.
During all these years we always felt Turbosquid favored a sort of chaos and unfair competition between sellers because they were profiting a lot from that lack of understanding and cooperation between content creators. We at NoneCg think that both CGtrader and Sellers will benefit from the exact opposite policy.