It's a free sample. They want you to pay hard cash for more points... with no actual indication of the value gained, if any.
This combined with the massive reduction in royalties, and other schemes such as this, are I can only assume a way of committing a slow commercial suicide. They aren't listening. They aren't replying (not to forums, not to emails. Perhaps I need to send my friend in Vilnius to pay them a personal visit?