There is a saying in advertising, "Half of the money invested in advertising is money lost, what we don't know is what half is lost."
This does not prevent companies from investing large sums in advertising and promotion, and that is because the other half does produce benefits.
Going the distance, it is the same case, any product needs a target audience, and there are techniques to reach it.
A model abandoned at random, floating in cyberspace, has little chance, much less than a model created and directed to a specific audience, and properly promoted (read, spend time or money on it)