News

At NRF 2020 (Expo, Stand 1438; #NRF2020), a leading global provider of 3D Visualization and Augmented Reality (AR) solutions for Retail, CGTrader, will demonstrate its latest developments to bring in-store shopping experiences to online shoppers. CGTrader will present the transformational impact interactive 360° product views, AR and other 3D product experiences are having on buyer engagement and sales performance. The impact of 3D Visualization on retail will be further exemplified by one of the world’s...

The results of the 2019 CGTrader Scholarship Challenge are in. Students from all over the world were challenged to write an essay on the topic of “The Future of Real-World Environment with Augmented Reality. ” Eligibility requirements were: Minimum 2.5 GPA Must be high school senior, undergraduate or graduate student; Enrolled full-time in an academic institution Jan 1, 2019 – December 31, 2019. In the end, 600 students participated! The essays we received were thought-provoking...

Its’ no secret that retailers in the UK are facing challenging times ahead, with the decline of the high street, the rise of ecommerce and an uncertain political landscape. For British retailers, Brexit presents a number of challenges, whether the UK leaves with or without a deal. The loss of frictionless trade, combined with a possible decrease in consumer demand, means that retailers will have to differentiate more than ever before to improve their customer’s...

CGTrader has been named the 11th fastest growing company in Central Europe by Deloitte. The Deloitte Technology Fast 50 in Central Europe is a program that recognizes and profiles the fastest growing technology companies in the region. This marks the third consecutive year CGTrader has been recognized in this prestigious report. “Every year, I ask myself what it must take to be one of the exceptional businesses ranked in the Deloitte Technology Fast 50 for...

CGTrader is working with apparel design and manufacturing company, IKAR, to transform traditional fashion visualization using 2D images and paper catalogs into engaging and immersive 3D and AR customer experiences for its intimate apparel and activewear lines. This includes providing photorealistic 3D models to IKAR via the new all-inclusive, scalable CGTrader ARsenal augmented reality solution. CGTrader is also teaming up with Magic Leap, a leading spatial computing platform, to explore new interactive spatial 3D applications...

CGTrader’s Marketplace platform, with its community of over two million users and highly-skilled 3D designers, offers numerous advantages to the entertainment industry -- gaming, animation, augmented and virtual reality, and other emerging technologies – through its high-quality stock and custom 3D models. First, there are significant time and cost savings. Second, such savings result in reduced time-to-market for producers. Third, in-house designers can free up their time to focus on other design elements that may...

How you use visual communications in your marketing is a strong indicator of your brand and how you plan to position yourself. Compared to traditional imagery and stock-photos, animation and 3D models, in particular, are a more effective way to provide customer engagement and increase brand awareness. Plain content, without any images or illustrations, won’t get you far as a digital marketer. Did you know that 81% of people only skim the content they read...

Here at CGTrader, we know that our 3D models are commissioned, downloaded and purchased for dozens of different uses – everything from games and animation to e-Commerce and driving simulators. Naturally, each product/technology scenario leverages its own hardware paradigm. Until now, this branch has been a challenge for Augmented Reality application developers because native AR was only available for iOS. Apple’s AR Quick Look, which launched with iOS 12 at the end of last year,...

Just a few weeks ago, CGTrader hit another milestone in 3D content. The 800,000 th 3D model was uploaded to the CGTrader Marketplace. It was uploaded by Luis Lahuerta from 3D Everything, Spain. Luis’ landmark 3D model is a baby’s room which he created over the course of 10 days, including all the models in the scene. The models were created in 3D Studio Max and exported to FBX, enabling use in all other 3D...

Another visionary retailer is arming its e-Commerce site with CGTrader ARsenal. German outdoor furniture company Garten-und-Freizeit.de is now using the new complete, pay as you go solution to create interactive Augmented Reality customer experiences expected to increase customer engagement, improve online sales conversion and help differentiate its brand. “Garten und Freizeit’s products have a strong visual and emotional appeal,” said Juergen Schuster, founder and CEO, Garten-und-Freizeit.de. “In the past, we have explored different options for...