News

Its’ no secret that retailers in the UK are facing challenging times ahead, with the decline of the high street, the rise of ecommerce and an uncertain political landscape. For British retailers, Brexit presents a number of challenges, whether the UK leaves with or without a deal. The loss of frictionless trade, combined with a possible decrease in consumer demand, means that retailers will have to differentiate more than ever before to improve their customer’s...

CGTrader has been named the 11th fastest growing company in Central Europe by Deloitte. The Deloitte Technology Fast 50 in Central Europe is a program that recognizes and profiles the fastest growing technology companies in the region. This marks the third consecutive year CGTrader has been recognized in this prestigious report. “Every year, I ask myself what it must take to be one of the exceptional businesses ranked in the Deloitte Technology Fast 50 for...

CGTrader is working with apparel design and manufacturing company, IKAR, to transform traditional fashion visualization using 2D images and paper catalogs into engaging and immersive 3D and AR customer experiences for its intimate apparel and activewear lines. This includes providing photorealistic 3D models to IKAR via the new all-inclusive, scalable CGTrader ARsenal augmented reality solution. CGTrader is also teaming up with Magic Leap, a leading spatial computing platform, to explore new interactive spatial 3D applications...

CGTrader’s Marketplace platform, with its community of over two million users and highly-skilled 3D designers, offers numerous advantages to the entertainment industry -- gaming, animation, augmented and virtual reality, and other emerging technologies – through its high-quality stock and custom 3D models. First, there are significant time and cost savings. Second, such savings result in reduced time-to-market for producers. Third, in-house designers can free up their time to focus on other design elements that may...

How you use visual communications in your marketing is a strong indicator of your brand and how you plan to position yourself. Compared to traditional imagery and stock-photos, animation and 3D models, in particular, are a more effective way to provide customer engagement and increase brand awareness. Plain content, without any images or illustrations, won’t get you far as a digital marketer. Did you know that 81% of people only skim the content they read...

Here at CGTrader, we know that our 3D models are commissioned, downloaded and purchased for dozens of different uses – everything from games and animation to e-Commerce and driving simulators. Naturally, each product/technology scenario leverages its own hardware paradigm. Until now, this branch has been a challenge for Augmented Reality application developers because native AR was only available for iOS. Apple’s AR Quick Look, which launched with iOS 12 at the end of last year,...

Just a few weeks ago, CGTrader hit another milestone in 3D content. The 800,000 th 3D model was uploaded to the CGTrader Marketplace. It was uploaded by Luis Lahuerta from 3D Everything, Spain. Luis’ landmark 3D model is a baby’s room which he created over the course of 10 days, including all the models in the scene. The models were created in 3D Studio Max and exported to FBX, enabling use in all other 3D...

Another visionary retailer is arming its e-Commerce site with CGTrader ARsenal. German outdoor furniture company Garten-und-Freizeit.de is now using the new complete, pay as you go solution to create interactive Augmented Reality customer experiences expected to increase customer engagement, improve online sales conversion and help differentiate its brand. “Garten und Freizeit’s products have a strong visual and emotional appeal,” said Juergen Schuster, founder and CEO, Garten-und-Freizeit.de. “In the past, we have explored different options for...

Coinciding with Israel’s 71 st Independence Day and the 2019 EuroVision Song Contest, (which was hosted in Israel) is a phenomenally-composed, 3D SodaStream TV commercial, reflecting the home beverage carbonation company’s global reach and local pride. Behind the commercial’s awesome animation is the talented, boutique BlackBoard Studios, which expertly integrated Sodastream’s product with global landmarks. The use of 3D adds a new dimension to the viewing experience, while reinforcing the SodaStream message that carbonating your...

CGTrader ARsenal combines volume 3D modeling with optimized workflows and AR functionality, paving the way for increased AR adoption in online retail Fatboy, producer of the iconic Fatboy Original bean bag chair, is adopting CGTrader ARsenal to enable its online customers to experience its lifestyle products immediately in their home environments Visit CGTrader at Augmented World Expo May 29-31, Booth 821 and attend a keynote from CGTrader’s CEO on The Impact of Augmented Reality on...