Thank you for explaining more, LemonadeCG. What is the point in participating in a site where there is a massive discount sale every single week? Essentially, this says to all customers that most of the products the site offers will ALWAYS be half their advertised price, or even just a third of their advertised price. If they aren't priced that way today, just wait until tomorrow. In effect, CGTrader, starting three months ago, just devalued their entire inventory of products by half. This means for all of us. I wonder how many of us vendors have given thought to this. ........ So, looking forward, this new practice of CGTrader creates maybe some confusion, but certainly imposes a new, rather significant "opportunity cost" on the business of making and publishing 3d models and tools. If I know, as I do now, that CGTrader will regularly price my models for half of what I believe to be their fair value, should I adapt to the constant sales by simply pricing them higher so that I receive a fair return? For the long term- this is a poor advertising strategy for any vendor who works on the basis of establishing a good reputation (as any vendor who is in the business for the long-term surely tries to do). That is, all my models now must be priced too high. Most purchasers of models probably have a good idea of what a model of reasonable complexity and artistry should cost. So, my regularly advertised price is always going to have to be much more than the model is rally worth. Not good - and my professional reputation suffers. ... Also, for those of us long-term professionals, the CGTrader practice results - over time - in creating a broader differential between our good, well-made models and those that look similar, but are priced more cheaply and are more poorly made. Our models are consistently priced higher, driving the bulk of naive buyers to purchase the cheaper models often made by more transitory vendors. OK, my simplistic strategy of just doubling the cost of my models doesn't really work well. So, maybe, I consider a strategy of making constant adjustments to the price of my models so that I continue to receive a return commensurate with the costs to me of making and publishing them. However, this is the new "opportunity cost" just added to the expense of building models in the first place. Is this reasonable? Already, I bear the costs of software, hardware, research, constant self-tutoring to keep up with changes in technology and the need to continually expand my skills, plus the normal time and effort investments. So, if I am business-minded, my best bet is to simply move my products to another brokering site that has stable pricing and vending policies - policies based on occasional sale periods.