January 29th, 2019
How 3D Designers are Bringing a Game-changing Dimension to e-Commerce
Discover this massive opportunity with CGTrader
Last year was the “Proof of Concept phase” for Augmented and Virtual Reality (AR & VR) in terms of proving their business case - generating an understanding of the actual value of their ROI in various industries and applications In 2019, we will see newly inititated projects move into full scale production, with AR & VR as the prime catalyst.
For these technologies to reach their full business potential, they require great 3d content, especially for e-commerce applications.
Brands that have invested in their customers’ online experience by providing interactive digital tools such as “try on before buying” – think IKEA, Houzz, Wayfair and the make-up brand Sephora - , have experienced a significant improvement in the way customers perceive their products. Not surprisingly, these customers are therefore more likely to buy the product they have experienced online.
In other words, these businesses have increased sales and reduced their item presentation costs while improving the overall customer experience and customer satisfaction, all thanks to high quality 3D content.
3D Designers Fuel the AR Engine
If it wasn’t for the job of skilled 3D designers, online stores’ survival would be compromised. How could brands improve the overall customer experience providing interaction with the product if it wasn’t represented with full accuracy and realism? And how long would it take for a brand to launch a product online if there weren't an efficient and reliable workforce to support the digitization process?
E-commerce is one of the fastest growing sectors in the retail industry – expected to generate USD$ 500B in 2019 , and continue to grow 14.4% annually. We can expect AR to be the biggest gamechanger for a positive, immersive customer experience. It immediately introduces the need for retailers who want to stay competitive and take advantage of this technology to speed up and simplify the process of creating 3D models of their product.
3D designers are the true heroes when it comes to fulfilling the content stock required to make an AR e-commerce platform rock and roll. Generating high quality 3D content for applications like AR/VR is difficult to achieve without expertise and talent. Deadlines get shorter and shorter as retailers discover the power of AR, customer expectations rises as the word spreads (“I want to see this sofa in my living room now!”), and product inventories increase.
Other industries, such as 3D printing, architecture and civil engineering, 3D films and videogames, and e-learning, have relied on highly qualified 3D designers to make their success possible. In the case of e-commerce the role of the 3D designer is even more critical as the quality of the AR experience reflects directly on the retailer’s brand.
What’s in It for 3D Designers
The increased demand for skilled 3D content creators in the digitization process should be accompanied with professional recognition. That means stable and rewarding financial compensation, motivating and exciting projects, a constant workflow, and flexible working hours
More than half of Fortune 500 companies are working with CGTrader, including Microsoft, Adobe, nVidia.
Click here to learn how you can become a part of this exciting opportunity and drive the revolution in online retail.
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