The National Brand exhibition booth design makes a strong impression with its modern, professional, and commanding aesthetic. The overall space utilizes deep navy blue combined with elegant white, a palette that not only represents trustworthiness and stability but also highlights the distinctive identity of the Vietnam National Brand Program.

The booth's structure is built with an open, perfectly symmetrical architectural style. The visual focus is the robust, large rectangular canopy system overhead, supported by slanted columns that convey a sense of dynamism and breakthrough. The white NATIONAL BRAND text stands out against the blue background, aiding easy brand recognition from afar. The center of the booth features a vibrant LED screen backdrop, displaying the main message and slogan regarding innovation and creativity, with a network of logos from key businesses underneath.

The display area is scientifically organized: neat multi-tiered wall shelves on both sides, while the front area features soft, circular display islands and elegant glass cabinets (likely for trophies or valuable items). The skillful integration of modern, focused lighting and decorative greenery creates an experience that is simultaneously formal, premium, friendly, and inviting to visitors.