This lapel pin is based on 3D version of the dot aesthetic found in this years 2014 conference logo. The lapel features the"NYC" and "2014" hidden within the closely spaced pegs so when viewed from the front, the familiar iDSA logo is apparent, but when viewed at and angle, the "NYC" and "2014" jump out at you telling you where and when. The varied height and spacing of the pegs make this lapel a challenge to print but the result is visually captivating.