The I Love Baku landmark is one of the most famous symbols of Baku, representing love for the city. Located primarily in front of the Heydar Aliyev Center, this installation consists of large white letters, with the letter L replaced by a red heart symbol.
This landmark is considered a tourism and cultural icon, serving as a popular photo spot for visitors. Reflecting the modern and welcoming spirit of the city, it is also used as part of Baku’s tourism branding.