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How about removing the damn free models and damn discounts all together so you have to pay full price for each one ? I think this won't be "pretty stupid".

I agree that the system that is forcing freeloaders essentially to spam everywhere, is plain stupid. On the other hand there are plenty of much better places than cgtrader to look for free models. This is commercial platform and most people are here to sell or buy models and not to distribute them for free.