Tiered Pricing and Additional Licenses on CGTrader
Discussion started by trimitek
Hi,
I want to hear some opinions on two still kind of rough ideas, which can be developed and refined with your help:
1. Tiered pricing
1.1. What is this?
- Basically freelancers and indie devs get low prices, medium companies - medium prices (2x maybe 3x indie price), large corporations - high prices (5-6x indie price?)
- This separation can be done on registering and also can be added for existing customers.
1.2. Why?
- Because, large corporations have hundreds and sometimes thousands of employees.
- The company buys model once and every single employee of that company can use it, forever. I don't think it is fair such company to pay the same price as a single indie developer.
- They have bigger budgets and can afford it.
- There is a higher security risk (of models being stolen and leaked to pirate sites).
- A lot of software companies already use this model and it works quite well
2. Additional licenses for number of uses
- single use of the model - low price (if later, customer decides to use it again, he will have to buy another license)
- up to 3 times - medium price
- forever - high price
Now I have to mention that my overall impression is that an extreme amount of models on CGTrader have insanely low prices, so when I mention above low prices, I don't mean these should have even lower prices for indies, NO.
$10 for complex interior scene is a beggar level price already and I'm sure a big company wouldn't mind at all to pay 10x, or even 20x that price (I'm sure the seller wouldn't mind the royalties too).
So, tell me what you think? Suggestions, doubts, changes, improvements, all is welcome?
Lets refine this and the relevant CGT staff may join and tell how this can (or maybe why can not) be implemented.
Answers
1
I checked out this cubebrush site, it really looks very promising and easy to work with. I like the screening process at the beginning and the additional licenses.
I think the main thing current 3D marketplaces are getting wrong is concentrating on attracting customers with low prices, while the most important thing for that is actually building trust - that happens mainly with quality control and strict policy against fraudulent accounts.
It's really not that hard to do.
0
It's nice to hear things are starting to develop. It's logical to go in that direction, because price slashing is a dead end and hurts everyone.
I recently checked some stock photo sites and my impressions are they are light years ahead 3D markets in terms of UI, copyright protection and licenses.
CGT is a bit closer at least in terms of UI, TS is in the stone ages there, but overall 3D Markets are still like the wild west.
Did you see this? https://www.cgtrader.com/blog/one-million-dollars-saved-in-new-wwii-film-production-using-stock-3d-models It's so nice to see how cgtrader is excited that some VFX company bought $35 model, which should be priced x10 more. Client saved himself tens of thousands bucks, artist got payed less than mcdonald's meal worth royalties (one can assume that model was bought during one of the frequent 50% sales), cgtrader got their $5 comissions and everybody are so happy! I'm so sick of that. They should be using this story as an example of how important is to correctly price your models and not to sell for pennies your work, so others could make millions out of it. No, instead they proudly brags it like some remarkable achievement. So pathetic.
And you're asking that cgtrader would introduce studio license. Sorry, but i don't see how that could ever happen.
Just read that one. It's really a sad story of the current market - poor people making sure they stay poor by selling cheap, while at the same time making rich people even more rich. The article looks like it's targeted mainly to customers to show them how much money they can save, but it really shows how ridiculous this market is now.
1
It looks that at least some marketplaces are thinking the same as you do - cubebrush just introduced studio license for certain types of products. Nevertheless, i don't think that could happen in cgtrader - they are locked in mortal combat with turbosquid and neither will do anything that potentially could detract enterprise clients.
0
I think this will be implemented sooner or later and the first one who does, will get advantage over competition.
The way I see it, it looks like CGT is in better position, mainly for 2 reasons:
1. They have better devs who can develop and implement that fast.
2. The majority of corporate customers are oriented towards TS anyway, because the important thing for them is the quality, not the price.
+ Considering the current average price levels here I don't think that will scare any current customers.
Just an example:
If I have a company and have to make interior scene from scratch it will take for someone in my team ... this can vary a lot, but lets say something below average like 15 hours - let's also pick an below average rate like $15 per hour - so the cost for me will be $225.
If I buy it here for $20 I just saved $205 and 15 hours which my team can use to work on other projects.
Will I care if I have to pay $40 - hell no - I still save $185 and 15 hours.
Will I care if I have to pay $100 - no - I still save $125 and 15 hours.
You get my point.
0
I don't think there's a slightest chance that cgtrader would implement your proposed tiered pricing. That would be suicidal move, because they'd loose majority of their corporate clients to other marketplaces.
As for multiple licenses, that change is needed and has been requested many times, sadly without any notice from cgtrader at all.
Yeah, fear of loosing corporate clients may be a problem and should be considered by CGT, but such move will also bring more profit for both CGT and us, and will most likely attract more Artists to CGT, which will apply pressure to other marketplaces to implement it too (they will also like making more money). Corporations are already paying peanuts for our content, they will still make very big savings by buying models, so I don't think they will stop doing it.
+ it's fair
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