Fighting Undercutting in Cgtrader - Some propositions

Discussion started by Ocstard

Hello Everyone,

It's almost one year now since i have joined cgtrader and it was really a very good experience, however there is only one negative point that i have noticed here and more and more continuing to do which is UNDERCUTTING !!! it's unbelievable how much there are very good models underpriced here !!! and as undercutting engender more undercutting it will not only impact negatively the undercutters earnings in the future but all the artists here and cgtrader itself and maybe the other marketplaces too, so i have thought about some propositions that i hope they will be taken into consideration, for example:

* Set a minimum price when the model is rigged or animated, something like $15 for rigged models and $25 for animated ones will be reasonable, and why not doing the some thing for 3D printed models, textured ones and also when the polygons count exceed some numbers (i know that the polygons count don't necessarily reflect the complexity of the model but in most cases it will help).

* One of the good things in cgtrader is "the community ratings", so why not make something similar to rate the models prices, or it can be integrated in the existing community rating as a next step, so for example after rating the model quality another page will be open to rate the price compared to the quality.

* Change the display of the search results in a way that if the price is a lot under the average of the search result the model will not be shown first, it can encourage artists to put models under their real values and then see them showing first.

* When the cgtrader assistants check new models to approve if it's lowpoly, rigged or animated... they can send a message to the artist with a price suggestion, because many new artists don't realize the real value of their models and how much they can earn with them, and they are happy to put them at just $2 or $3 !

* Create a button that allow artists to notify the cgtrader assistants and the undercutter himself about an underpriced model (we must not disturb people so maybe this notification have to work only after that three or more artists have used the button)

* Prepare a document that show how undercutting impact negatively any business in medium/long terms and send it to all the cgtader artists.

What do you think guys ?

Answers

Posted about 5 years ago
3

I think it depends on your target customer base. Most of my models are aimed at the FMCG (fast moving consumer goods) sector. A typical scenario for one of my customers is they are a designer/creative director who needs a model today/tomorrow that's UV unwrapped to match a simple artwork template. They just upload their artwork onto the model & it works right out of the box. They only need basic navigation skills in their 3D app to get what they require. If you compare what they would pay a freelance 3d artist per hour (between $30 to say $70), to what I charge for a model (on average about $40) then they can make a judgement about the best way to go.

You make some very good suggestions, as undercutting leads everyone in a race to the bottom. CGTrader won't make as much commission either. I recently put the prices up of all my models, but applied maximum discount during sales. This way I still keep what I would have been giving away in the discounted price.

There is also the suspicion that a cheap model is either stolen or won't match the image previews. I am always sceptical when I see a model with amazing topology, loads of formats for sale at less than say $10.

I'd send your suggestions to the people in charge at CGTrader, the best thing about this site is that artists are actively involved in making a more prosperous community for everyone.

Posted about 5 years ago
0

Thank you @3dcn for your response,

I agree with you when you talk about the target customer base but i'm afraid that in medium/long terms even this strategy can be impacted, for the suspicion that a cheap model is either stolen or won't match the image previews i think this is true when only a small number of models are under priced but when more and more models are being under priced customers will start thinking that these prices are the standard and this is exactly what happening now !

It will be nice if you send these suggestions to the people at CGTrader, thank you.

Posted about 5 years ago
2

The price suggestion is a good idea, changing position when a model is deemed under average price is probably not. Position is currently calculated on amount of money a given model is making, for example if a 60 dollar model sells 2 times per month then it will rise faster to front page then a model of 10 dollars that sells 8 times per month. Also keep in mind perception on money differs depending on the country you live in.

Posted about 5 years ago
0

Thank you @iterateCGI for your response,
Actually this is exactly the intention of this proposition, if the 10 dollars models is selling better and then showing first maybe because it's a very good model with a low price and then we are confronting undercutting, if the model position is going back in the search result maybe this will encourage the artist to rise up the price if he know that the price is given more importance in the equation of calculating positions, and this will be beneficial for him and after a short time he will realize that he is earning more

iterateCGI wrote
iterateCGI
I agree but how do you teach them? I've had a discussion in the past with someone hoe was totally depriving himself earning something on his hard work, he just gave complete environments away almost for free. He was basically convinced there was a huge hobbyist consumer market and that's what he was serving. I tried to convince him it was not, professional market looking for commercial license is way bigger and you can test it. Try 80% price cut on one of your good selling expensive models and set license type to editorial (basically ok for hobbyist), you will intermediately notice drastic drop in your sales on that model. It proves most individuals here are professionals looking for models to use commercially, your basically selling licenses, that's the main business here. It makes no sense licensing out complete environments for 15 dollars to a professional who will make way more money with it, but how do you convince them? Anyways, everybody is free to do what he believes is best, I would not worry to much, just deliver good quality professional work, set price accordingly and outrank them with no problems.
Ocstard wrote
Ocstard
Yes i agree with you, whatever you say it's very difficult to convince them, and they will be always some people who chose to undercut the prices but this why big marketplaces like cgtrader have to do something to make the balance.
Posted about 5 years ago
2

I completely agree with all of the above! Undercutting Is very bad for everyone business and at this stage it seems to be like that "trend" is increasing

Posted over 4 years ago
0

同样

Your answer

In order to post an answer, you need to sign in.

Help
Chat