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How to make your 3D models more visible - key tips to improve your sales

December 20th, 2016


How to make your 3D models more visible - key tips to improve your sales

Posted on Dec 20, 2016 by Eduardas Jucys

Everyone here wants to make 3D models that stand out in the crowd. Some of us actually do a magnificent job making them - and that is a good thing. But when it comes to doing a good presentation for your work - the real struggle starts. What kind of description do I write? Why do I need so many tags? What's the big deal with having 3056 pictures uploaded in my model presentation? Let me answer all of these wonderfully confusing questions, to help you on your road to better model visibility.


Preparing a good description

Always remember, that your goal is to sell your work of art - and an appropriate, thorough description plays a huge part in this game. When you're looking to buy anything - whether it's a blender (the food one, not software one), washing machine, pair of socks or a 3D model - you want all the information about the product you can get.

Things to remember:

  • Describe what is included in the model (Software, Textures, Animations, additional files, maps etc.);
  • Don't forget to write-in polygons and vertices count;
  • In case you have any notes you think are worthy of mentioning - they definitely are.

Examples to follow:

Do:

Don't:


Working with Tags

The other piece of the puzzle that goes missing from time to time. There's a reason why you can add up to 20 tags - they help your models pop-up in the right areas when someone is looking for the right model. Try going for the words that define your model.

If it's a gun, then what kind of a gun is it? Is it a rifle, automatic, sci-fi, game-ready, heavy gun with PBR textures?

If it's a plant, then what kind of a plant is it? Mushroom, tree, conifer, deciduous, forest tree or simply an oak. Try finding the accurate tags that help describe your model.

Things to remember:

  • Add tags that help describe your model and reveal more information about it;
  • Don't forget to add a dash if you want to write 2 words as one tag (eg. low-poly, sci-fi);
  • Skip tags that do not fit your model - no one wants to see a tree pop out when their looking for guns;
  • Synonyms can be helpful too (maybe your dog model is a puppy or a hound);
  • You don't need to always reach the 20 tag limit - 10-15 related tags are definitely better than 20 random ones.

Examples to follow:


Good presentation is key

Ah, this part. You still want your models to look top of the line. Steve Jobs once said “It's not the customers' job to know what they want". Fiendishly brilliant, isn't it? So, if you have the first part - quality - cut out, we can move on to showing the best parts of your models. Another golden rule to remember - if you want your products to be bought, think like a buyer. You come to the site, you open 20 models of low poly trees - which one do you choose? Yup, the nicely described one, the one that has all the angles of the model, as well as wire-frame and maybe even a nice render along with it. According to our data, the models with at least 5 images sell better than the ones with, *cough, cough* lesser amount. A little cut out from our latest infographic that shows the relevancy of the point I'm trying to prove:

Things to remember:

  • Model pictures gives the first impression that's fundamental in your customer's journey;
  • Adding 3D viewer previews for your low-poly models is strongly recommended;
  • If you have a video (a time-lapse, or an animation preview) - add it to the preview too;
  • Show your models from different angles - wire-frames of the model are also substantial for your presentation.

Examples to follow:


Help others discover your models

Keep your head up, we're almost done. Last, but definitely-not-least part of your assets finding your customers - discoverability. There's a very good chance, that you have your own portfolios in the main 3D industry sites, where you can reach your fellow designers. But the other part of that audience are also looking for something to buy. Not only are you showing others your presentation on different platforms - you can actually attract an audience - or give them a hand in finding the product you were showcasing. More and more 3D designers find out that it does help them create their own customers from time to time. And so why shouldn't you do it?

Examples to follow:


Well then fellow 3D artist, hopefully you find this useful in your path of selling 3D assets around the world. In case you are still hungry for more information, here's a few links that could prove to be useful in your journey:

Comments

Tell us what you think!

jonjensen wrote
jonjensen

Thanks for the advice and inspirations. Especially the examples you linked to put some thoughts in my mind.

asanna wrote
asanna

great examples!

VanishingPoint wrote
VanishingPoint

These are great tips.
But if the site is finding that products with less than 5 images don't get many sales, then why not require vendors to upload at least 5 images? Are there any vendors who sell products with only 1 image and do they really expect the product to sell?

I would also recommend running the description through a spell check and grammar check.
For example, you want your models to stand out in a "crowd", not a "crow". And it's a "piece of the puzzle", not "peace of the puzzle". ;)

eduardas wrote
eduardas

Thanks for the corrections :) Sometimes you start looking at things with tired eyes, and the "peace of the puzzle" won't be found out in the grammar check, as it's correct - in a wrong way :(

The 5 image minimum is a thought we'll have to consider though. :)

marvimation wrote
marvimation

I was able to sell models that only had one image or so on them but can't say that those were my best selling ones. The biggest issue is having buyers see your best models. The ones that looks great. If they see them they are at least going to put a thumbs up on it and share it with their friends. That raises the chances of it getting sold since they are potential buyers.

cooldude5757 wrote
cooldude5757

Great article. I must say I was surprised to see my Animated Heart Model in this list. Thank you very much.