Blog

At NRF 2020 (Expo, Stand 1438; #NRF2020), a leading global provider of 3D Visualization and Augmented Reality (AR) solutions for Retail, CGTrader, will demonstrate its latest developments to bring in-store shopping experiences to online shoppers. CGTrader will present the transformational impact interactive 360° product views, AR and other 3D product experiences are having on buyer engagement and sales performance. The impact of 3D Visualization on retail will be further exemplified by one of the world’s largest e-Commerce businesses, OTTO, which will co-present with CGTrader in the NRF 2020 Exhibitor Big Ideas speaker track.

Big Ideas Presentation on 3D Visualization for Retail – Stage 3, Expo, Level 1;
January 12, 3:15 – 3:45 pm

The results of the 2019 CGTrader Scholarship Challenge are in. Students from all over the world were challenged to write an essay on the topic of “The Future of Real-World Environment with Augmented Reality. ” Eligibility requirements were:

• Minimum 2.5 GPA
• Must be high school senior, undergraduate or graduate student;
• Enrolled full-time in an academic institution Jan 1, 2019 – December 31, 2019.

In the end, 600 students participated! The essays we received were thought-provoking and very creative but only one can be chosen to win the 1 ^st Place Prize of a $2000 scholarship.

Its’ no secret that retailers in the UK are facing challenging times ahead, with the decline of the high street, the rise of ecommerce and an uncertain political landscape. For British retailers, Brexit presents a number of challenges, whether the UK leaves with or without a deal. The loss of frictionless trade, combined with a possible decrease in consumer demand, means that retailers will have to differentiate more than ever before to improve their customer’s experience and remain competitive. Dalia Lasaite, Co-Founder and CEO CGTrader, a leading provider of 3D Visualization and Augmented Reality solutions for eCommerce, explores some of these challenges and explains how implementing innovative technologies can help retailers boost consumer engagement, reduce overhead and drive profitability, which will be even more essential after Britain’s exit from the EU.

CGTrader has been named the 11^th fastest growing company in Central Europe by Deloitte. The Deloitte Technology Fast 50 in Central Europe is a program that recognizes and profiles the fastest growing technology companies in the region.

This marks the third consecutive year CGTrader has been recognized in this prestigious report.

The new feature film “Dauntless – the Battle of Midway” was created using 150 different stock 3D models purchased from the CGTrader Marketplace – saving an estimated one million US dollars in production costs. This is truly remarkable example of the advantages of using photorealistic stock 3D content in film and animation production.

Michael Swack from the CGTrader Blog caught up with Bayou Pictures owner and VFX producer Mike Phillips in Los Angeles at SIGGRAPH 2019 to discuss the role 3D content played in the film.