
Pop-it is one of the top toys of 2021, which is already being compared to spinners in popularity. The phenomenon could pass by many in runet, as the culture was born and developed purely in tiktok, where videos with anti-stress accoutrements have billions of views. TJ explains what pop-its are, and why they have a lot in common with the usual soothing activity - squeezing the bubbles from the packages.
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Additional information about Pop It:
Pop-it literally translates to burst it. It's a children's game that can be compared to popping bubblegum wrapping film. But while in the latter case each bubble wrap is disposable, pop-its can be squeezed with characteristic sensations and sounds indefinitely: dozens of silicone bubbles are simply squeezed out the other way.
Judging by the instructions on the packages of pop-its, there are several playful scenarios. It helps in the development of fine motor skills and concentration, so the toy is used to develop sensory integration, among other things. But mostly pop-its are bought for the anti-stress effect, and not just for children.
Pop-its come in many shapes, sizes and colors. It's hard to say who developed the toy and when. On YouTube you can find reviews of the toy from 2019, but it probably did not have such popularity then.
The popularity of these toys is a credit to tiktok. The videos with the hashtag #popit already have 2.5 billion views, while #popits and #popitasmr have 176 million and 45 million views, respectively. In thousands of videos, users show the toy, praising its anti-stress qualities and even telling how to make a similar one with their own hands. In Russia, pop-its are also popular - 120 million views for the tag #popit . Videos about Simple Dimple also have tens of millions of views.