B2B Integrated Marketing Leader

CGTrader, a leading global provider of 3D visualization solutions for e-commerce and the world’s largest marketplace for licensable stock and custom 3D models, is looking for an experienced B2B Marketing Leader to strategize and execute integrated marketing campaigns to drive B2B customer acquisition.

Responsibilities:

  • Collaborate with Management, Sales, Product Marketing and other stakeholders to create and implement our B2B go-to-market strategy
  • Initiate, manage and optimize integrated B2B marketing campaigns focused on enterprise customer acquisition
  • Leverage multiple strategies and channels including but not limited to social media, emails, webinars, events, SEO, SEM, digital advertising, ABM campaigns, and content marketing
  • Understand and own database management to successfully track and analyze marketing campaign performance
  • Manage internal and external resources to create emails, landing pages, forms, gated content and more to accelerate our demand generation efforts
  • Hands-on implementation of marketing programs in the marketing automation system
  • Define KPIs to meet targets and manage the budget for optimized performance
  • Monitor and analyze our target industries and competitive landscape to continuously refine our marketing strategy and programs

Requirements:

  • 3+ years B2B marketing background in similar roles with integrated marketing and demand generation experience (preferably in startups or the tech industry)
  • Proven track record of successfully creating, executing, and managing integrated marketing campaigns
  • Strong knowledge and experience in analyzing marketing campaign performance, channels, web data (Google Analytics) and making data-driven decisions
  • Deep understanding of B2B demand generation programs and operations, including lead lifecycle management and nurturing (e-commerce and retail experience an advantage)
  • Expert knowledge of marketing and sales software including marketing automation tools (preferably HubSpot), CRM (preferably Salesforce), CMS, sales engagement and lead enrichment tools
  • Fluent English, communication and presentation skills
  • Project management skills
  • An eye for visual design and brand

What we offer:

  • Gross salary 2640 – 3470 Euro depending on your skills and experience
  • Flexible working hours
  • International business environment and the marketing team
  • Career and professional development opportunities in one of the fastest-growing startups in Central Europe
  • Opportunity to work with customers from around the world, including many Fortune 500 companies

Sounds like something you'd enjoy? Well then what are you waiting for, send your CV over to our careers email!

Help