• Blog
  • Insight
  • The IKEA Gimmick: Are These Home Interiors REAL or FAKE?
23 Sept 2014

The IKEA Gimmick: Are These Home Interiors REAL or FAKE?

Insight
Featured post

Many of us were taken by surprise when it emerged that 75% of IKEA's catalog is computer generated imagery. All those times you were wondering how a kitchen can be so pristine or a bedroom so stylishly and compactly arranged...there is your answer right here - they are not real! The truth is, it's not only IKEA that turned to digital furniture in a hope to save money. Computer-generated images are changing the look of advertising, fashion and design. They're everywhere, but they're so good we don't see the difference. We don't notice.

Can you beat this mind trickery? This time we are challenging you to look very close and tell us which of these images of sheek, modern interiors are real photographs and which - computer-generated.

Comments

Help
Chat