In recent times, there is rapid growth in augmented reality (AR) and virtual reality (VR) as these are known as immersive technologies that assimilate real and virtual world elements. These two technologies are having a strong interest in their possibilities in the field of gaming, marketing, entertainment, and brand development. As per the augmented reality Game development company, there is a difference between these two technologies and their way of working is also different in terms of customer experience, improved marketing, and brand building.

Virtual reality immerses people with lots of expensive technology like headsets. Augmented reality usually starts with a real-life view of a camera or mobile or something like that and inserts or projects images on the viewer or screen. Be it about VR or AR app development, both offer an advanced way of immersing the consumers in an interactive, engaging, and personal experience. And, when it comes to the marketing field, the ability to show people how it is to use a product is huge. Want to know the exact difference between augmented reality and virtual reality? Here it is-