TL;DR:
- Rings & Pendants: Most popular and frequently uploaded, but highly competitive.
- Bracelets & Necklaces: Best revenue per design.
- Necklaces: Strong pricing, good sales, low competition — a promising niche.
- Cufflinks & Brooches: Small audiences, minimal competition, and better-than-expected conversion — worth exploring for niche strategies.
- Earrings: Lowest revenue per design.
Jewelry remains one of the most active 3D print categories on CGTrader. In this article, we review its performance over the past 12 months, analyzing sales, pricing, revenue, publishing activity and competition to see how different Jewelry subcategories perform and where opportunities may lie for designers.
Earlier, we published an overview of 3D print market trends, which showed that sales are growing across all 3D Print categories. This time, we’re diving deeper into the Jewelry category – specifically its subcategories.
Rings and Pendants Subcategory: Big Demand, Big Competition
Rings are the undeniable superstar of 3D printed jewelry – they bring in the most sales overall. Pendants follow closely behind.
The challenge? Competition. With around 450,000 Rings and 130,000 Pendants published, these are the most active subcategories and new content is added in every day. Designers can succeed here by offering standout creativity, personalization, high quality or bold thematic niches that set the models apart.
Necklace Subcategory: The Hidden Sweet Spot
If you’re looking for a subcategory where demand, pricing and competition line up in your favor, Necklace subcategory is a strong bet. While it doesn't match Rings and Pendants in total sales, they consistently perform well on a per-design basis. Each Necklace model tends to sell multiple times and the average pricing is solid, giving designers a strong return without the same level of competition.
Think of the Necklace subcategory as the middle ground: enough buyer interest to make it worthwhile, but with less saturation than Rings or Pendants subcategories . For a designer, that could be a sweet spot worth exploring.
Bracelet Subcategory: High Value, High Rewards
Bracelets are another standout – not because of sheer sales volume, but because of value per design. They have the highest average price among Jewelry subcategories, making them especially profitable.
For creators, this might mean quality beats quantity. A small collection of Bracelet models that stand out, focus on a niche and are made with high quality could generate earnings without needing a large publishing volume.
Earring Subcategory: Popular to Publish, Harder to Profit
Earrings are the third most widely published subcategory on CGTrader Marketplace. But more listings don’t necessarily mean more success – Earrings tend to show lower sales depth per model and generate less revenue compared to other subcategories.
That doesn’t mean that the Earrings subcategory lacks potential. It could still serve as a complementary category, especially for bold, unique collections. However, as a primary focus, it may be more challenging to generate strong returns compared to Necklaces or Bracelets subcategories.
Cufflinks and Brooches: Small but Promising Niches
At first glance, Cufflinks and Brooches appear to be the weakest performers, with the lowest overall sales volumes. However, a closer look reveals that these subcategories offer unique opportunities. Cufflinks, in particular, show one of the highest conversion rates per listing, indicating strong buyer intent when these items are discovered. While Brooches don’t convert quite as highly, they still outperform several larger categories in efficiency.
With minimal competition in both, designers—especially those starting out—may find it easier to gain visibility and traction by offering distinctive, well-crafted designs in these niches.
Designer Takeaways
Rings and Pendants subcategories dominate in popularity but are also the most crowded. Enter if you want exposure, but expect tough competition.
Necklace subcategory hits the sweet spot between demand and competition, making it one of the most balanced opportunities for designers.
Bracelets bring in the highest revenue per model thanks to strong pricing, making them a profitable focus even without huge sales volume.
Earrings are heavily published but underperform in sales depth and revenue, so they might work better as a side subcategory than a main strategy.
Cufflinks and Brooches see modest sales volumes but stand out with efficient conversion rates and minimal competition, making them attractive for designers exploring under-served niches.
The bottom line?
Raw sales don’t tell the whole story. Whether you’re drawn to high-traffic categories or niche opportunities, smart strategy means balancing creativity, competition and conversion. With the 3D print market continuing to grow, there’s never been a better time to find your sweet spot and start publishing. Explore strategies on how to increase your sales in this detailed article.
Happy modeling!
Comments