eTail West 2019: CGTrader Demonstrates the Paradigm Shift that AR with 3D Modeling Brings to eCommerce

eTail West, one of the world’s premier events for eCommerce, wrapped up last Friday in Palm Springs California. The annual conference and exhibition bring together 1200 retailers from all over the US to discuss the latest trends and technologies that are shaping the future of online shopping.

CGTrader was there in force, demonstrating our ability to transform any number of SKUs into photorealistic 3D models for immersive Augmented Reality user experiences.

Our eTail participation included giving the keynote address at the Optimizing Merchandising and User Interface Summit. CGTrader Vice President of Business Development, Morin Sarenio, addressed more than 150 retailers, detailing the impact Augmented Reality UX can have on visual merchandising and user experience. Some of the key takeaways from her presentation included:

• Retailers reporting up to 11X higher sales conversion from products offered in AR
• Dramatically reduced product returns, for example Macy’s reporting a drop from 5% to 1% returns for their home furnishing products
• Longer online engagement, siting data from Jerome’s Furniture where AR product experiences expanded average time on site from 4 minutes to 15

Included in Morin’s presentation were many practical examples of how online shoppers can view products in their own home environment to evaluate design and dimensions. Imagine seeing a selected sofa in your living room within seconds after seeing it online. Additionally, Morin showed how hassle free the whole processes really is with CGTrader converting any number of SKUs into photorealistic 3D models.

Morin also discussed the technology advances and trends that are making AR much easier to implement. These including Apple’s ARKit 2, Google ARCore and Virtual Try On solutions – as well as the increased usage of mobile devices for eCommerce.

One of the highlights of eTail is the 2-day exhibition where retailers can experience the latest technology innovations to make the online shopping experience more effective and engaging. CGTrader was there in force with a booth that gave us the opportunity to meet with the retailers face to face. The reactions were extremely positive as we explained how we leverage our vast community of 3D designers - combined with 10 years of experience - to help retailers reap the benefits of Augmented Reality eCommerce.

The event ended with a crescendo for CGTrader as Marin Sarenio took part in the Exploring Disruptive Mobile Marketing Strategies to Boost eCommerce panel discussion along with representatives from Nordstroms, Threadless, and ThredUp.

Didn’t have the chance to attend eTail West 2019? No worries – you can learn more about how you can transform your UX with our eCommerce solutions.

And please, make plans to visit us next week at eTail Germany, March 7 – 8 in Berlin.