A movie theater is usually called cinema in Anglophone countries outside North America. Other terms for the venue include movie house, film house, film theater, or picture house. In the US, theater has long been the preferred spelling, while in the UK, Australia, Canada, and elsewhere it is theatre.[a] However, some US theaters opt to use the British spelling in their own names, a practice supported by the National Association of Theatre Owners, while apart from Anglophone North America most English-speaking countries use the term cinema /ˈsɪnɪmə/, alternatively spelled and pronounced kinema /ˈkɪnɪmə/.[4][5][6] The latter terms, as well as their derivative adjectives cinematic and kinematic, ultimately derive from Greek κίνημα, κινήματος (kinema, kinematos)—movement, motion. The word cinema is borrowed from the French cinéma, an abbreviation of cinématographe, a term coined by the Lumière brothers in the 1890s, from Ancient Greek meaning recording movement. Apart from the usage discussed in this article, the word is also used to refer to the film industry, the overall art form; or filmmaking. In the countries where cinema is used to refer to the venue, the word theatre is usually reserved for live performance venues.