KAWS is a contemporary art and design brand founded by Brian Donnelly in the late 1990s. Brian Donnelly began his career as a graffiti artist in the early 1990s before he started to create and develop his iconic KAWS characters that would eventually become central to his eponymous brand. The brand began with a focus on producing toys and art pieces that quickly became collectible items, and it has since expanded to include clothing, accessories, and footwear.

The brand's signature aesthetic is characterized by bold, bright colors, and playful designs. The designs often incorporate classic pop culture references and iconic KAWS characters that are instantly recognizable by fans across the world. One of the most notable and well-known products by KAWS is the Companion Open Edition Vinyl Figure.

What makes KAWS different from other brands is its ability to merge the line between art and fashion. It has been able to combine the fine art world and the commercial world, and ultimately, its products have garnered respect from both audiences. Its collaborations with fashion brands have added to the excitement of the brand, producing unique and innovative releases like the Nike Air Max 90 Kaws White Volt. Additionally, many brand products are designed with an attention to detail that can only be found in a true artisan's work.

KAWS' merchandise can be paired and worn in many ways. Clothing and accessories bearing KAWS' signature designs can be mixed and matched to create a trendy look. The brand's sculptures can be displayed at home and instantly become a conversation starter while admiring their intricate details and designs.