3D renderings aren’t anything new to the world of developments, however, it wasn’t until a few years ago that photorealistic renderings became a key tool for pre-leasing and marketing developments. In fact, the growth in popularity has been exponential.

According to a 2019 Global Market Insight Inc. report, renderings will rise to over $6 billion by 2025. And for good reason, too.

For many years, developments have relied on renderings from architects to display to prospects what a new space will end up looking like. These architectural renderings tend to be illustrations or visualizations of the space, but may not encompass all the details necessary to market the space fully and transparently. Today, renters are all about details.

Enter photorealistic renderings.

These kinds of 3D renderings for apartments are extremely popular in real estate due to their ability to portray the visualization of a future development in full detail. Shadows, light, and texture come into play here. Advancements in technology have allowed 3D artists to be able to create real looking images of a space that doesn’t exist yet, allowing new developments more time to pre-market