The Rectory promotes the development of the University of Zulia to facilitate processes and procedures that respond to the needs and demands of the university community, under the criteria of continuous improvement in quality, productivity, excellence and internationalization and an ethical commitment to the Zulia region, the country and its institutions, and countries with which it relates. The Rector of the University of Zulia aspires to be recognized for its leadership in the modernization and transformation of the institution, assuming a management concept based on a cultural model focused on people and processes.