October 30th, 2019
Its’ no secret that retailers in the UK are facing challenging times ahead, with the decline of the high street, the rise of ecommerce and an uncertain political landscape. For British retailers, Brexit presents a number of challenges, whether the UK leaves with or without a deal. The loss of frictionless trade, combined with a possible decrease in consumer demand, means that retailers will have to differentiate more than ever before to improve their customer’s experience and remain competitive. Dalia Lasaite, Co-Founder and CEO CGTrader, a leading provider of 3D Visualization and Augmented Reality solutions for eCommerce, explores some of these challenges and explains how implementing innovative technologies can help retailers boost consumer engagement, reduce overhead and drive profitability, which will be even more essential after Britain’s exit from the EU.
July 31st, 2019
CGTrader is working with apparel design and manufacturing company, IKAR, to transform traditional fashion visualization using 2D images and paper catalogs into engaging and immersive 3D and AR customer experiences for its intimate apparel and activewear lines. This includes providing photorealistic 3D models to IKAR via the new all-inclusive, scalable CGTrader ARsenal augmented reality solution. CGTrader is also teaming up with Magic Leap, a leading spatial computing platform, to explore new interactive spatial 3D applications for consumers purchasing garments, both for at-home shoppers and end-of-aisle experiences.
July 28th, 2019
CGTrader’s Marketplace platform, with its community of over two million users and highly-skilled 3D designers, offers numerous advantages to the entertainment industry -- gaming, animation, augmented and virtual reality, and other emerging technologies – through its high-quality stock and custom 3D models. First, there are significant time and cost savings. Second, such savings result in reduced time-to-market for producers. Third, in-house designers can free up their time to focus on other design elements that may need greater specialization. And more.
June 18th, 2019
German Online Retailer Creating Immersive AR Experiences that Enable Shoppers to Visualize Furniture in Their Homes
Another visionary retailer is arming its e-Commerce site with CGTrader ARsenal. German outdoor furniture company Garten-und-Freizeit.de is now using the new complete, pay as you go solution to create interactive Augmented Reality customer experiences expected to increase customer engagement, improve online sales conversion and help differentiate its brand.
May 29th, 2019
CGTrader Launches the First Complete, Easy-to-Deploy Augmented Reality (AR) Solution for e-Commerce at AWE 2019
- CGTrader ARsenal combines volume 3D modeling with optimized workflows and AR functionality, paving the way for increased AR adoption in online retail
- Fatboy, producer of the iconic Fatboy Original bean bag chair, is adopting CGTrader ARsenal to enable its online customers to experience its lifestyle products immediately in their home environments
- Visit CGTrader at Augmented World Expo May 29-31, Booth 821 and attend a keynote from CGTrader’s CEO on The Impact of Augmented Reality on e-Commerce, May 29, 3:00pm, Grand Ballroom D
- Video: CGTrader ARsenal
Augmented World Expo (#AWE2019) SANTA CLARA, California May 29, 2019 -- CGTrader, the world’s largest source for licensable 3D content, today announced a new Augmented Reality (AR) solution for e-Commerce, CGTrader ARsenal, which represents a breakthrough in the way retailers plan, implement and finance 3D product visualization. CGTrader ARsenal includes all solutions and services required to easily deploy AR for online stores, enabling shoppers to experience products in an immersive, interactive environment. Retailers and brands adopting the CGTrader ARsenal solution can also dramatically reduce the need for expensive product photo-shoots as the 3D models can be based on images from a product link or even a photo taken with a mobile phone.