March 13th, 2020
How 3D Models Can Improve Your E-commerce Business
One of the biggest drawbacks of shopping online is that you cannot touch or see a product before buying. And this thing hugely matters when it comes to buying shoes, apparel, and other accessories. However, the good part is that to solve this issue 3D models are being used widely.
By creating 3D models for your products, you will be able to give your customers an insight into how your product looks and feels.
But in case if you still do not know how 3D models can improve your e-commerce business, then let me just explain to you about it.
What is 3D Product Modeling?
Before we go ahead and talk about how 3D models can improve your eCommerce business, let’s just talk about what is 3D modeling.
Well, 3D product modeling is the creation of a photorealistic digital prototype of a product. There are basically 3 benefits of having a 3D product model. And here are these benefits:
- Eliminates the need for hiring a professional photographer or studios to take pictures of your products. Usually, when we list our products on a website, we need high-quality photos. But by using a 3D photo of your product, you will be able to let your customers rotate your product and view the product from different angles.
- 3D photos can help you to create an innovation powered interactive eCommerce store. As a result, your customers can come and actually see and feel your product before buying. And this surely improves the whole shopping experience.
- 3D models help you to improve visual communications for the conceptualized product design. Or in other words, it helps you to pitch investors and clients in a visually appealing way if you have not launched the product in the market.
Overall, a 3D model saves a lot more time for users and improves their interaction with your site. As well as you do not have to put much effort into the convenience of your customer to place an order.
What makes 3D product modeling for e-commerce so efficient?
It does not matter whether you are entering into the eCommerce space with a new product or an existing one. 3D models can help you in a lot of ways and convey your message to the customers efficiently.
You will find lots of people saying how revolutionary 3D modeling technology is. And people are going to buy from your store just because you have 3D models. But believe you me, it is not 100% true.
Just because you have implemented 3D models on your website does not give you the superpowers to sell your product to every visitor. But 3D models surely help you to solve the real-world issue and enhances the shopping experience. And it increases the sales for you.
By using 3D models, here are some of the top things that you can do:
- You can excite your audience and sell even before the product is physically created. So if you are an early age startup that is currently running a pre-order sale, this technology can be useful.
- You will be able to perform A/B testing of product designs without additional time and money investments as with physical products.
- It allows you to increase user time on your website. As your customers will have more things to try on your website instead of just looking at different photos. Also, the longer a user stays on your website, the more products you can show them via different variations. Plus, it will decrease the bounce rate of your website. As a result, it will help you with SEO.
However, to help you understand in a better way, let me just give you a real-life example. For example, you are going to launch a product pretty soon in the market, and you have found a manufacturer in China.
Also, as of now, you have only requested a test product from the manufacturer. So you can be sure that the product quality is good enough. Also, you and the manufacturer will spend quite a lot of time finalizing the product. Even, you might have to change a few manufactures to get the product you are planning to launch.
But while you deal with manufacturers, you already know what you are going to sell after doing market research and competitors research. Also, you want to raise funds for your product.
In this case, you can create a hype of your product by using a 3D model. So if any of the users want to buy your product, they can look at the 3D model and place your order. And once you are done manufacturing your product, you can simply ship it to your customer address.
How 3D Models can improve your e-commerce business?
Reduce your inventory with a real-time configurator
Brands often produce a product with limited customization options. For example, they simply create a product, and they allow their customers to engage in the product customizing by giving them pre-selected configurations.
For example, if you are planning to buy a shoe online, then you can select the color of it, choose a design of it, select the shoelaces colors if you wish to add a graffiti art on your shoe or want it plain. You have all your options on the website only. This way, you can customize your product and buy something that you really love.
And there are quite a lot of tools available out there which you can use to create such kind of 3D models. So you can produce customized products with the attributes and colors specified by the customer.
As well as you will be able to give your customers a real-time customizer experience and increase their shopping experience.
Engage your customers and increase your sales
Also, by having a 3D model on your website, you will be able to engage your customers and increase your sales. If your customer enjoys customizing a product, they might want to share it on social media. This way, your business will get exposed to more people and engage with your customers and increase your sales.
Take your users on a tour of your products with 3D annotations
With 3D models, you can also take your customers on a tour of your products. Product descriptions are extremely important when it comes to online purchases. But they are boring to read. But if you provide your customers with the same information through 3D models or 3D annotations. They will be interested to know about your product. As a result, it will increase your sales and offer your customers a better experience.
So that was the answer to your How 3D models can improve your e-commerce business question. Overall, in the upcoming years, 3D models are going to matter a lot.
There are many eCommerce experts who believe that 3D visualization is going to change the whole eCommerce game. As it is giving the customers the opportunity to see and feel your product before even purchasing.
So yes, you should definitely implement 3D models technology in your eCommerce business.
Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living a digital nomad lifestyle. He is the founder of kickass Internet Marketing blog www.bloggersIdeas.com where he interviewed marketing legends like Neil Patel & Rand Fishkin. During his more than 6+yrs long of expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain: In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide. He has trained 3000+ digital marketing professionals to date and has been conducting Digital marketing workshops across the globe from 5+ yrs. His ultimate goal is to help people build businesses through digitization and make them realize that dreams do come true if you stay driven.
Tell us what you think!