LiveJournal 3d Logo 3D model

LiveJournal (LJ) is a virtual community where Internet users can

keep a blog, journal or diary. LiveJournal is also the name of the free

and open source server software that was designed to run the

LiveJournal virtual community. LiveJournal's blogging features

include those found in similar blogging sites (multiple authors,

commenting, calendars, and polls). However, LiveJournal

differentiates itself from other blogging sites by its WELL-like

features of a self-contained community and some social networking

features similar to other social networking sites.[citation needed]

LiveJournal was started on April 15, 1999 by Brad Fitzpatrick as a

way of keeping his high school friends updated on his activities. In

January 2005, blogging software company Six Apart purchased

Danga Interactive, the company that operated LiveJournal, from

Fitzpatrick.

On December 2, 2007, Six Apart announced it was selling

LiveJournal to SUP, a Russian media company that had been

licensing the LiveJournal brand and software for use in Russia. The

new owners unveiled a plan to upgrade the service, engage with the

LiveJournal community and launch new products for advertisers.

This work would be undertaken by the newly formed American-based

company LiveJournal, Inc.